Quality VS Quantity
Some traditional parking companies’ business models aim to find a balance between quality and quantity. As a result, they end up creating a platform that is available to, and willing to, support a very large number of domains of almost any quality. This approach will not work for the BankAds model.
At BankAds, we know that quality is essential in order to assure the longevity of our company and provide the highest revenue possible for our domain owner clients and publishers. As such, we have come to the realization that there are a finite number of domains that will be able to utilize the BankAds monetization solution. While we do not want to have to turn any one domain or domain owner away, we cannot accept every domain. If we were not diligent about ensuring that the overall quality remains as high as possible, we would risk diluting the value and revenue of our premium clients’ domains.
What Kind of Quality Are We Looking For?
The ideal domain for the BankAds platform is an undeveloped or underdeveloped premium domain, in the banking and credit card vertical, which preferably receives traffic, and that is a keyword match with existing intrinsic value and SEO potential.
How Do We Insure our Quality?
One of the many advantages of the BankAds platform is that we have dozens of site designs, specifically targeted for banking and credit card domains, to select from. These designs are verticalized and often refined to a very granular level. For example, a domain that pertains to travel rewards credit cards will have a design targeted for travelers and will contain PPC ads within it that are specifically targeted for travel rewards credit cards. This approach is used for every type of credit card and banking product or service using the platform.
At BankAds we are willing to commit the time and expense to develop your domains at a much higher level. In unique cases, we will do custom design work if we do not already have a solution in place for a domain’s specific content category. These site designs have been thoroughly tested and proven to convert well for both the domain owner and advertiser. We have received great feedback and support from our monetization and advertising partners that the BankAds solution is something that delivers quality traffic and as a result conversions.
While our monetization solution was in development, BankAds would have periodic meetings with its advertising partners to validate that the site designs, technology, and content not only complied with the banking and credit card industry terms of service, but also that it would successfully convert a visitor to the site into a purchasing consumer.
At BankAds we strive to find a balance to best serve the domain owner, the advertising partner and the visitor on any BankAds’ site. In order to achieve great long-term success, it is imperative that all parties have a great experience.
We encourage you to contact us and provide us with information regarding your portfolio.